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Travel Marketing Roundup - Email tips, SEO advice and earning more reviews

Travel Marketing Roundup - Email tips, SEO advice and earning more reviews
By Jaclyn Amoroso • Issue #6 • View online
It’s this time of year that we start to see predictions for the coming year but what I rarely see is an analysis of the year just gone. PhocusWire have done both and I encourage you to check it out first. Or for more tactical advice I have shared a few great resources for SEO and email marketing.
♥️ Jac at

Travelers less concerned with social media, destination politics when finding and planning travel
How To Nail Travel Industry Email Marketing To Win More Customers
How important is search traffic for you?
I typically see search traffic referring 70% - 80% of traffic to travel sites. A small drop or gain can have a big impact.
Infographics are Your SEO Secret Weapon, Here’s Why
Search tips for brands to ride the wave of US inbound growth
It's time to take review management seriously.
Online reviews influence people’s decisions. Without them, TripAdvisor wouldn’t have the influence it has. So if you’re just sitting back praying that your customers will leave you a review, then I’d suggest you need to do more. Check out this local marketing platform to encourage and manage reviews and much more.
Heard of Blockchain?
It is of course the technology that Bitcoin and cryptocurrencies. Blockchain promises a lot BUT it really hasn’t delivered a whole lot of practical applications. That’s not to say, you shouldn’t be aware of how it might impact travel. Do your future self and business a favour and check this one out.
How Blockchain Technology is Transforming the Travel Industry
Did you enjoy this issue?
Jaclyn Amoroso

Sharing the most valuable articles for travel agencies and operators wanting to improve their digital marketing.

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