October was a relatively quiet month and so I only have a few articles worth sharing. So know that they are well worth the time. Did you catch the news of Booking spending $1billion in the last quarter on Google Ads? This floored me. Have they killed search ads for the industry?
Travel giant Booking, which owns Booking.com, Priceline, Agoda, Kayak and other brands, is spending an increasing amount of money on Google advertising — while simultaneously dealing with more competition from Google’s metasearch engines.
Search and booking behavior, demographics, psychographics—the list can go on and on when it comes to how much data we collect and use in the travel industry. The advancements in how we understand and leverage that data, especially with the use of Machine Learning, can…
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