Oct 5, 2018

Travel Marketing Roundup - Is loyalty & travel just a fairytale now?

By Jaclyn Amoroso • Issue #4 • View online

OK I hope I have a bit for everyone here today…If you’re wanting more strategic insight then there’s Google’s study on loyalty & travel, a piece on destination marketing and more advice on mobile experiences.

If you’re wanting easier reads and more tactical, then read about some Facebook ad misconceptions, tips for video and learn about Rezdy’s booking function within Google Maps.

If you enjoy the mix of articles, then please, please, please give me a thumbs up at the bottom of the email. I’ll take the thumbs up that I’m sharing the right articles. If I get no likes then I’ll change tact next month.

♥️ Jac at OnQMarketing.com.au

Rethinking loyalty & your travel marketing strategy - Think with Google

We partnered with Greenberg to understand today’s frequent travelers. Here are some takeaways to improve your travel marketing strategy and loyalty programs.

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Using data to help shift tours and activities from mobile-friendly to mobile-optimised

Sponsored by Checkfront. The go-to statistic when discussing the potential of tours and activities comes from research which says the sector will …

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10 Misconceptions About Using Facebook Ads for Travel

For the traveler, the path to purchase is long and complicated. With multiple devices to search on and many different ways to research and book, it can be difficult to target the traveler at the right moment along their own unique path to purchase. This…

The post 10 Misconceptions About Using Facebook Ads for Travel appeared first on Sojern.

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Destination Marketing: Increasing Footfall through Digital Marketing

The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their …..
The post Destination Marketing: Increasing Footfall through Digital Marketing appeared first on Smart Insights.

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Planning to make a video ad or other video asset? 3 things to consider

Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions
The post Planning to make a video ad or other video asset? 3 things to consider appeared first on Marketing Land.

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Facebook is Changing How Brands Connect with Travelers Throughout the Path to Purchase

While navigating the intricacies of this channel poses a challenge, it is also a huge opportunity for travel brands. Our experience as a Facebook and Instagram Marketing Partner, working exclusively with travel clients, has revealed that adopting a full-funnel strategy is essential. Why a full-funnel…
The post Facebook is Changing How Brands Connect with Travelers Throughout the Path to Purchase appeared first on Sojern.

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