Mar 2, 2019

Travel Marketing Roundup - It's all social...

By Jaclyn Amoroso • Issue #8 • View online

Let’s just get into it!

Some inspiration first...

What you can learn from three of the most inspirational travel campaigns of 2018 | PhocusWire

We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential.

www.phocuswire.com • Share

You want help with social media right?

Articles on social media get more attention in these little emails I share. Whether it’s because it’s something you’re directly responsible for or whether we’re all united in wanting to improve our social media ROI. So here you go…

Social Media Marketing in 2019: Here’s What You Haven’t Tried | Neil Patel

OK so Neil intros that video by asking the question if you’re frustrated with social media reach…I bet you are because you’re not alone!

RivalIQ released their latest social benchmarking report and found that Facebook engagement halved from last year to this.

By how much you ask?

Well, the average engagement rate across all industries was just 0.09% (Last year was 0.18%). So basically if you have 1,000 fans on Facebook, each post you share will be engaged by just 90 people.

2019 Social Media Industry Benchmark Report | Rival IQ

Every social media benchmark you need across 12 major industries to help you create stronger, more data-driven digital marketing strategy in 2019.

www.rivaliq.com • Share

So what are you gonna do? Give up? No, you want to be more engaging and part of that is stunning visuals! Check out this RelayThat deal….Create your design and it automagically resizes for all of your social platforms.

Disclaimer: Yes I get a comission if you click through grab the deal....

RelayThat | Exclusive Offer from AppSumo

Your genius design muse has arrived with one-click resizes for all your channels

appsumo.com • Share

We all have to be smarter with our strategy

The Modern Traveler: A Red-Hot Marketing Target

Travel tends to rank rather high on many people’s bucket lists. It also comes in many shapes and flavors. From the lone road warrior who seeks adventure in the remote wilderness, to family travelers who opt for all-inclusive resorts, and everything in between, At the…

The post The Modern Traveler: A Red-Hot Marketing Target appeared first on Sojern.

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Retail Consortiums and the Consumer

It’s so clear to all of us but it really hit home after I read this one from Richard Turen at TravelWeekly. There is a distinct gap between the retail experience and the experience the consumer wants and expects.

Reducing images of our world to iPhone screen size: Travel Weekly

Your clients are viewing your personalized communications on tiny screens. Get used to it, and plan accordingly.

www.travelweekly.com • Share

Did you enjoy this issue?

By Jaclyn Amoroso

Sharing the most valuable articles for travel agencies and operators wanting to improve their digital marketing.

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