OK so Neil intros that video by asking the question if you’re frustrated with social media reach…I bet you are because you’re not alone!
RivalIQ released their latest social benchmarking report and found that Facebook engagement halved from last year to this.
By how much you ask?
Well, the average engagement rate across all industries was just 0.09% (Last year was 0.18%). So basically if you have 1,000 fans on Facebook, each post you share will be engaged by just 90 people.