Feb 1, 2019

Travel Marketing Roundup - Mexican Air Trolls America, Social Media Fiasco, and lots more...

By Jaclyn Amoroso • Issue #7 • View online

Whether it’s been the extended break or not, I feel there’s plenty to share for this edition. If you’re involved in hotels, we’ve got some specific articles for you and if you’re not, well ignore those and enjoy the rest!

I hope you enjoyed the break and I wish you all the best for the year ahead!

♥️ Jac at OnQMarketing.com.au

Have you seen the Fyre Festival doco yet?

Netflix and Hulu released their documentaries based on the failed music festival in recent weeks and I would encourage you to watch them! It gives us all a great case study of the power of social media and influencers, whilst simultaneously showing us what not to do. What does it mean for influencer marketing and using social media as a customer service channel?

Fyre Festival: A Case Study in Social Media MisUse | Inc.com

Fyre Fest shows us the power of social media marketing – but also the inherent danger.

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Then we heard that Mark Zuckerberg is looking at integrating WhatsApp, Instagram and Facebook. Keep an eye on this because as travel agencies and destination businesses, this may be a terrific opportunity to streamline communications with your clients.

Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger - The New York Times

Facebook’s chief executive has asserted control over its sprawling divisions and mandated the social network’s messaging services be knitted together.

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Nothing cuts-through like a little humour...

Mexican Air did their best to ‘troll’ their American counterparts with this advertisement released recently. I love it! I haven’t heard of the viral exposure they’ve scored yet but this one YouTube video has been viewed more then 1million times. What can you do on a smaller scale?

Mexican Airline Trolls Americans with 'DNA Discounts' Ad

Tech News...

I’m always keeping one eye on the smart speaker landscape and in general how voice is influencing travel. So do yourself a fave and spend a couple of minutes reading the link below. It also seems that 2019 is going to be a huge year for travel startups - Check out what’s coming. And if you have any ideas yourself, don’t hide them, get them out there and see what you can do!

Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps - Search Engine Land

Google now says users can check-in to United Airlines flights using the Assistant; you can also book a hotel room with several hotel chains.

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Travel startups are taking off – TechCrunch

In the last few months alone, aspiring Concur-competitor TripActions and travel activities platform Klook entered the “unicorn” club with large venture rounds that valued both of the businesses at more than $1 billion.

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Interested in marketing hotels?

How to Advertise to a Boutique Hotel Shopper

Direct hotel bookings drive nearly twice the value for hoteliers as those from third-party players. Third parties provide great reach for a boutique hotel, but because they don’t share crucial customer information with the property. And direct relationship with your guests truly adds to your…
The post How to Advertise to a Boutique Hotel Shopper appeared first on Sojern.

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How Hotels Can Use Facebook Throughout the Purchase Funnel

Many hotels claim to ‘be active’ Facebook. But ‘being active’ on Facebook as a social channel is very different than using it as a marketing channel. And this is where many hoteliers are falling down. Because it’s not just about the number of travelers on…
The post How Hotels Can Use Facebook Throughout the Purchase Funnel appeared first on Sojern.

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And isn’t this just perfect! (For Flight Centre).