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Travel Marketing Roundup - Mexican Air Trolls America, Social Media Fiasco, and lots more...

Travel Marketing Roundup - Mexican Air Trolls America, Social Media Fiasco, and lots more...
By Jaclyn Amoroso • Issue #7 • View online
Whether it’s been the extended break or not, I feel there’s plenty to share for this edition. If you’re involved in hotels, we’ve got some specific articles for you and if you’re not, well ignore those and enjoy the rest!
I hope you enjoyed the break and I wish you all the best for the year ahead!
♥️ Jac at

Have you seen the Fyre Festival doco yet?
Netflix and Hulu released their documentaries based on the failed music festival in recent weeks and I would encourage you to watch them! It gives us all a great case study of the power of social media and influencers, whilst simultaneously showing us what not to do. What does it mean for influencer marketing and using social media as a customer service channel?
Fyre Festival: A Case Study in Social Media MisUse |
Then we heard that Mark Zuckerberg is looking at integrating WhatsApp, Instagram and Facebook. Keep an eye on this because as travel agencies and destination businesses, this may be a terrific opportunity to streamline communications with your clients.
Zuckerberg Plans to Integrate WhatsApp, Instagram and Facebook Messenger - The New York Times
Nothing cuts-through like a little humour...
Mexican Air did their best to ‘troll’ their American counterparts with this advertisement released recently. I love it! I haven’t heard of the viral exposure they’ve scored yet but this one YouTube video has been viewed more then 1million times. What can you do on a smaller scale?
Mexican Airline Trolls Americans with 'DNA Discounts' Ad
Mexican Airline Trolls Americans with 'DNA Discounts' Ad
Tech News...
I’m always keeping one eye on the smart speaker landscape and in general how voice is influencing travel. So do yourself a fave and spend a couple of minutes reading the link below. It also seems that 2019 is going to be a huge year for travel startups - Check out what’s coming. And if you have any ideas yourself, don’t hide them, get them out there and see what you can do!
Google Assistant updates: Airline check-ins, hotel bookings, language translation and Maps - Search Engine Land
Travel startups are taking off – TechCrunch
Interested in marketing hotels?
How to Advertise to a Boutique Hotel Shopper
How Hotels Can Use Facebook Throughout the Purchase Funnel
And isn’t this just perfect! (For Flight Centre).
Did you enjoy this issue?
Jaclyn Amoroso

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