Aug 3, 2018

Travel Marketing Roundup - The trends, travel awards, and more

By Jaclyn Amoroso • Issue #1 • View online

Welcome to my first edition. As promised, I’m going to be sharing a selection of the best digital marketing articles I read relating to the travel industry. I hope you’ll find value from them and they help you to grow your business. This month, the roundup of posts will help you identify the trends impacting travel, find out if it’s worth entering travel awards, how best to advertise on Facebook and much more.

Until the first Friday of next month. Enjoy!

♥️ Jac at OnQMarketing.com.au

5 digital marketing trends transforming the travel industry

Digital has transformed the travel industry. Here we look at 5 ‘megatrends’ 20 years ago the US was still home to 34,000 travel retail locations, now the number is 13,000 according to CNN. Today, 60% of leisure and 41% of …..
The post 5 digital marketing trends transforming the travel industry appeared first on Smart Insights.

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A Roadmap to Creating Travel Ads on Facebook

Setting up your Facebook Dynamic Ads for Travel (DAT) campaign creation process is easy if you follow a few simple steps. The steps for creating your target audiences and ad creatives will be slightly different depending on whether you want to run a DAT campaign…
The post A Roadmap to Creating Travel Ads on Facebook appeared first on Sojern.

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Want to Drive Direct Bookings But Don’t Know Where to Start?

Marketers no longer have to hope for the best when it comes to whether their messages will reach travelers. With programmatic, through the use of data science and algorithms, you can reach people with the right ads, at exactly the right time. What is programmatic…
The post Want to Drive Direct Bookings But Don’t Know Where to Start? appeared first on Sojern.

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Online accounts for 80% of under-30s travel bookings, OTAs dominate (for now)

Online travel agents (OTAs) are the most popular option for booking flights and accommodation within the youth and student market. A survey …

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Search marketing insights to entice weekend travelers

This is a viewpoint by Troy Scoffield, analytics PM, travel and tourism at Bing Ads. Looking to get away from it all …

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Destination marketers shoot the breeze on branding, new offerings, partnerships

This is a viewpoint interview series by Justin Watkins, Creative Strategist at Native Digital. There is an ongoing debate on how destinations …

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Travel Industry Awards: Why Entering is Good for the Business

The post Travel Industry Awards: Why Entering is Good for the Business appeared first on Deep Blue Digital Marketing.

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Rebranding your local business? Don’t start without reading these tips

Rebranding an established business is not easy, says contributor Jamie Pitman, especially for small businesses. Here are 6 marketing and local search tips to help make the process a success.
The post Rebranding your local business? Don’t start without reading these tips appeared first on Marketing Land.

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Email Marketing: Building Your Travel Brand or Missing the Mark?

The post Email Marketing: Building Your Travel Brand or Missing the Mark? appeared first on Deep Blue Digital Marketing.

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What channels are in the best travel industry marketing mix?

Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So …..
The post What channels are in the best travel industry marketing mix? appeared first on Smart Insights.

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By Jaclyn Amoroso

Sharing the most valuable articles for travel agencies and operators wanting to improve their digital marketing.

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